See the work

I turn what your experiments taught you into content strategy — and define the agents that act on it.

Two fixed-scope engagements for product and growth teams. One looks back at what your testing already proved. One looks forward at what to build next.

You’ve heard the ask: ‘We’re AI-forward now.’ But you haven’t been given the time — or resources — to develop a strategy that connects the tools to how your team works.

That’s where I come in.

Services

Two fixed-scope engagements. One looks back at what your testing proved. One looks forward at what to build next.

Backward-looking

Content Playbook

Understand what your content already taught you.

Turns your A/B and experiment history into a staged content playbook — best practices organized by funnel stage, each backed by your own tests.

Fixed scope · 3 weeks

from $3,500

Once you know what works, the next question is how to act on it.

Forward-looking

Agent Master

Define how your product should act on it.

Specifies agent behavior before engineering builds it — a response matrix, governing principles, and an interaction flow. Starts with triage: do you even need an agent?

Scoped to your needs

Let’s talk

Start with either. Most teams begin with the Content Playbook — it’s the fastest way to see what your data already knows. Agent Master can also stand alone.

Duval Culpepper

Content and Prompt Design Consultant

I've been thinking about how language shapes experience since before it was called Content Design.

From my childhood text-based role-playing games (MUDs as they used to be called) to writing content for Tom Brady's TB12 sports therapy app in 2017, through building travel products at KAYAK, to designing user journeys at Care.com — I've seen the power of language remain the constant as technology disrupts.

And I can show you how with a free 30-minute call to start.

Find me on

Substack

Let’s put something on the calendar.

See how I can help with a free 30-minute call.

Book your free call

I turn what your experiments taught you into content strategy — and define the agents that act on it.

I turn what your experiments taught you into content strategy — and define the agents that act on it.

I turn what your experiments taught you into content strategy — and define the agents that act on it.

Two fixed-scope engagements for product and growth teams. One looks back at what your testing already proved. One looks forward at what to build next.

Two fixed-scope engagements for product and growth teams. One looks back at what your testing already proved. One looks forward at what to build next.

Two fixed-scope engagements for product and growth teams. One looks back at what your testing already proved. One looks forward at what to build next.

You’ve heard the ask: ‘We’re AI-forward now.’ But you haven’t been given the time — or resources — to develop a strategy that connects the tools to how your team works. That’s where I come in.

Two fixed-scope engagements. One looks back at what your testing proved. One looks forward at what to build next.

Two fixed-scope engagements. One looks back at what your testing proved. One looks forward at what to build next.

Content Playbook

Agent Master

Duval Culpepper

Content and Prompt Design Consultant

And I can show you how with a free 30-minute call to start.

Find me on

Let’s put something on the calendar.

Let’s put something on the calendar.

You’ve heard the ask: ‘We’re AI-forward now.’ But you haven’t been given the time — or resources — to develop a strategy that connects the tools to how your team works.

That’s where I come in.