Duval®

The Process

The Deliverables

The Proof

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Duval System

Duval System

AI Strategy that fits the way your team actually works.

AI Strategy that fits the way your team actually works.

You’ve heard the ask: ‘We’re AI-forward now.’ But you haven’t been given the time — or resources — to develop a strategy that connects the tools to how your team works.

That’s where I come in.

The Process

The Process

I learn your flow

I learn your flow

Every team has a rhythm — rituals, handoffs, approval chains. Before anything else, I learn how yours actually works.

Every team has a rhythm — rituals, handoffs, approval chains. Before anything else, I learn how yours actually works.

We find the bottleneck

We find the bottleneck

AI works best when it’s applied to one specific friction point, not sprayed across a workflow. We find yours.

We build the system

We build the system

A process your team can run independently — making sure AI never compromises your voice, brand, or standards.

A process your team can run independently — making sure AI never compromises your voice, brand, or standards.

The Deliverables

The Deliverables

The Playbook

Your AI Strategy Playbook

Your AI Strategy Playbook

The Playbook

Your AI Strategy Playbook

A documented strategy mapped to your team's specific workflow — with principles, patterns, and guidelines your team can reference and build on long after the engagement ends.

The Playbook

Your AI Strategy Playbook

A documented strategy mapped to your team's specific workflow — with principles, patterns, and guidelines your team can reference and build on long after the engagement ends.

The Tool

Your Internal Tool

Your Internal Tool

A custom-built app or system designed around your team's biggest bottleneck — built to be used independently, not dependent on you knowing how to prompt an AI.

The Playbook

Your AI Strategy Playbook

The Session

1:1 Prompt Coaching

1:1 Prompt Coaching

A focused working session built around your specific role and workflow. You'll leave knowing how to ask better questions — the single skill that separates useful AI output from generic noise.

A focused working session built around your specific role and workflow. You'll leave knowing how to ask better questions — the single skill that separates useful AI output from generic noise.

The Proof

The Proof

End-to-end full mobile app build

Sauntr is a spontaneous travel discovery app built entirely around AI and prompt design. I designed the full experience — vibe coding the back and front end, brand, and UX — as a proof of concept for what prompt design is capable of.

Custom internal UXR web app for Care.com

Care.com's design team was sitting on months of A/B test data with no way to learn from it collectively. I built an internal app that turned raw tracker exports into a navigable content strategy library — mapped to the user journey, searchable by principle, and open for the whole team to contribute to. Link: View case study →

Duval Culpepper

Content and Prompt Design Consultant

I've been thinking about how language shapes experience since before it was called Content Design.

From my childhood text-based role-playing games (MUDs as they used to be called) to writing content for Tom Brady's TB12 sports therapy app in 2017, through building travel products at KAYAK, to designing user journeys at Care.com — I've seen the power of language remain the constant as technology disrupts.


And I can show you how with a free 30-minute call to start.

Find me on

LinkedIn

Substack

Email

Let’s put something on the calendar.

Let’s put something on the calendar.

See how I can help with a free 30-minute call.

See how I can help with a free 30-minute call.

Book your free call